Who is DBOW!
Dress Better on the Weekend (DBOW) is the online source for the best in style inspiration and information for women (and men) who want to raise the bar on their personal style.
The woman- and minority-owned company was founded by writer/editor and PR pro, Cynthia Graham, in 2024. Its mission is to inspire more communities of well-dressed people, while replacing the fear of fashion with a flair for fashion, whether dressing up or down.
DBOW combines Cynthia’s professional background in communications with her love for personal styling and a desire to help others dress their best!
Core Values
Approachability
At DBOW, we celebrate each person’s unique style and fashion journey. Our content is crafted to meet you where you are, providing advice, guidance, and information in a warm and honest manner. Whether you’re a fashion novice or a seasoned trendsetter, we’re here to support you every step of the way.
Care for Community
We deeply value the diverse people, cultures, and lifestyles within the communities we serve. Our content is created with a keen awareness of cultural sensitivity and geographic relevance, ensuring that everyone feels seen, respected, and represented.
Innovation
Innovation is at the heart of what we do. We harness the power of technology to expand our reach and amplify our impact within the communities we serve. By staying at the cutting edge, we strive to offer you the best and most relevant fashion insights and tools.
Dressing Well
At DBOW, we believe in the art of dressing well. It’s not about having the most expensive or fashionable items, but about the pride, care, and attention you give to your personal presentation. Whether you’re at home or out and about, dressing well is about expressing yourself with confidence and authenticity.