3 V.I. STYLE INFLUENCERS MAKING WAVES ON SOCIAL MEDIA YOU SHOULD SHOP (& FOLLOW) NOW!
Scrolling through social media these days can be both fun and overwhelming at the same time—there’s always so much stuff running up and down the timeline!
But the one thing I absolutely enjoy flooding my timeline are images of the style and fashion of women and men living in (or connected to) the Caribbean.
As such, I’ve come to admire the style sensibilities, and entrepreneurial spirit, of three brand founders making serious waves on social media and who all happen to be from St. Croix! You’ll find these businesswomen totally in their element as they host weekly live shopping events on their Facebook pages with flair, fierceness and a cool Crucian confidence.
If you haven’t already, be sure to follow these influencers so you don’t miss the drip they drop each week on their platforms!
G’wan by Charon
If you love bright colors, bold prints, and really fun pieces that make you stand out from the crowd, you’d better jump on the weekly Facebook live shopping events hosted by G’wan by Charon. This stylish and savvy fashion designer queen offers shoppers a mixture of fly and fashionable pieces, coupled with her bubbly personality and motivational messages that attracts new followers and keep regulars coming back for more!
Charon of the G’wan by Sharon fashion brand models a striped look from her Fall ‘25 collection. Shop her weekly live events on Facebook! Photo courtesy of G’wan by Charon/Facebook.
The brand description says it empowers women to “slay boldly” … and defines itself as a “luxury fashion brand, creating bold statements, featuring exclusive, unique prints designed to make you stand out.” From the looks of its livestreams and website, we couldn’t agree more.
Currently, G’wan by Charon is promoting its Fall ‘25 Icon Stripe Collection, which launched in a two-part Facebook live series on Oct. 2 and 8. You should check out the replays! The collection features “bold black + white stripes, optical illusions, and that signature G’wan edge,” Charon writes on Facebook. And we can’t get enough of the striped dresses, tops, bottoms, and accessories available in the collection!
Shop the G’wan by Charon website or tune into her weekly Facebook live shopping events for a fun online shopping experience unlike any other!
Blackpine Vintage Boutique
Known for its eclectic mix of fabulous vintage clothing and accessories, founder/stylist Lorna Roberts has thoughtfully curated each piece in her online resale boutique “to honor the past, celebrate the present, and inspire confidence for the future,” according to a description on the brand’s website.
You’ll love the live style parties hosted on the boutique’s Facebook page and that are also broadcast on the Consignment Mixer Live. Blackpine is truly a playground for anyone seeking budget-friendly, one-of-a-kind pieces that you can’t find anywhere else.
Lorna Roberts of Blackpine Vintage Boutique. Shop her live events on Facebook! Photo courtesy of Blackpine Vintage Boutique/Facebook.
And then there’s Lorna’s own standout style that shoppers will find so much inspiration from! The fashion maven embodies how to effortlessly mix and match color, prints, fabrics, and textures, and is sure to wow anyone with an eye for style.
At Blackpine Vintage, it’s all about “storytelling, heritage, and healing,” according to the brand’s website. The name is a nod to the founder’s parental roots in Antiqua and Barbuda, and the black pineapple, which the national fruit of the island nation.
Cyndee’s Glitzy Models Jewelry
You know Cyndee Frontal as the founder of the iconic Cyndee’s Models in the Isles and as a respected mainstay in the St. Croix style and fashion scene. In recent years, though, she has developed a love for showcasing and selling beautiful and affordable jewelry online to her Facebook followers through her Glitzy Models brand as an independent dealer in the Paparazzi family.
And she has a real knack for sales!
Cyndee attended the annual Paparazzi convention in Las Vegas in Aug. 2025. Shop her weekly live events on Facebook. Photo courtesy of Cyndee Frontal/Facebook.
You’ll catch Cyndee dressed in the most fabulous looks, with coordinating lipsticks and accessories, as she goes live multiple times a week to showcase her latest products to her growing customer base. She offers a wide variety of matching necklace, earring, ring, and bracelet sets along with individual pieces to meet every accessory need. Some pieces are bold and colorful for occasions that demand an entrance, while others are understated and perfect for everyday accessorizing.
Set your notifications for Cyndee’s Glitzy Models jewelry showcase each week and stock up on great jewelry pieces that won’t break the bank.